Individual Giving

Individual donors can support your charity in many different ways, whether responding to an appeal, through regular giving or donating through social media.  It is an increasingly competitive field and organisations need to ensure that recruitment of donors is both cost effective and support the development and nurture of supporters over time. Donor journeys have changed with younger generations interacting through a mixed media of web, email, social media and traditional media.

 Advice and support in this important field covers areas such as:

· Prospect and recruitment research
· Individual giving reviews
· Development of the supporter journey
· Case for support development for individual donors
· Mentoring and hands on support for your IG programme