Fundraising Strategy Development

The sustainability of an organisation depends not on short term actions, but on a planned and sustained effort to maximise funding opportunities over time.  At the core of the fundraising strategy is the development of the case for support, which underpins all fundraising.  Getting this right is the key to success in all areas of fundraising. 

 The strategy should take into account the range of funding streams open to your charity, seek to prioritise them for allocation of resources and set objectives for them. It also requires a realistic budget and people plan, to ensure you have the investment and skills needed to deliver it.

 It is a vital investment of time and resource.